California Governor Gavin Newsom rejected a bill on October 8 that would allow cannabis companies to advertise on highway signs.
Cannabis signs are illegal under California’s Proposition 64, according to a Los Angeles Times report, and state regulators allow cannabis companies to place advertisements on signs along California’s interstate highways. Following the November 2020 judge’s ruling that he was dominated for doing so, the legislator introduced the Law.
Then the Cannabis Administration (BCC) announced new advertising rules that would allow cannabis signs to remain on roads entirely within the California border. However, regulations prohibited cannabis companies from placing advertisements on interstate highways that cross state lines.
According to the Los Angeles Times, Congressman Bill Quirk (D-Union City) has introduced legislation to allow these ads to support California’s legal cannabis industry.
“We have not done enough to help the legitimate cannabis industry prosper,” Quirk told reporters. “In the legal cannabis industry, the marketing tools available are very limited and limited. Removing the ability to promote legitimate businesses along hundreds of miles of roads only helps illegal markets.”
In his veto message, Newsom cited concerns about protecting minors from cannabis advertising.
“When voters passed Proposition 64, they enacted strong protections to protect young people from cannabis exposure and cannabis advertising,” Newsom said. “In particular, voters have completely banned sign-based cannabis advertising on all interstate highways and on all state highways that cross the California border. By allowing advertising on these high-traffic highways, young riders can being exposed to cannabis ads. “